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in Email Marketing Tags: email hacksemail terminology

How Do I Cloak or Mask a Link in an Email?

To mask or cloak a link in an email means to hide it by hyperlinking the text as a link.

First, you want to use your mouse to highlight the text you want to create a link from.

Once you have the selected text highlighted, a mini text editor will pop up. Click on the “Link” icon.

Next, a text field will appear where you can paste the link you want to mask. Type or paste it in and click Submit.

The text you highlighted will turn blue, indicating the hyperlink was inputted correctly, in the example below, the text to be hyperlinked is “Click Here!”


If you wish to undo a mask select the text that is linked, then click the link button again. You can then edit or delete the link you have entered.