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in Glossary Tags: marketing

What Is Click Tracking?

Click tracking is a technique utilized to determine and document exactly which device users are clicking with when surfing the Internet or reading email.

The click behavior is then dispatched and cataloged by the clients’ Internet browser or website server while the device owner goes on to explore and click on the application or website.

This method is rather useful when determining the performance and productivity of marketplace analysis and software development, among other things.

Sendlane will track clicks but if you want deeper data insights such as where the clicks were located in the world or IP Address just to name a few, then using click tracking software is a good way to go.