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in Glossary Tags: email terminology

What is the Can-Spam Act?

The CAN-SPAM Act of 2003 established the first US criteria for marketers of business email.

It designates the Federal Trade Commission (FTC) as the enforcement figure for this legislation.
CAN-SPAM contains multiple conditions for business email senders including requiring those to utilize proper subject lines, render a physical address of the sender, give recipients the power to opt-out of upcoming messages, and conspicuously tag adult content.

CAN-SPAM stands for Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003.