How to set up a BIMI icon

Last updated: March 13, 2025

Overview

If you have authenticated your sending domain, you have a new option for providing even more assurance to your audience that your emails are from you and are not being spoofed!

BIMI allows you to display a logo inside participating inbox providers to prove that emails sent from your domain originated with your business.

Read on to learn more about BIMI

What is BIMI?

The BIMI standard is managed by the BIMI group. Here is the group's description of the BIMI standard:

Brand Indicators for Message Identification or BIMI (pronounced: Bih-mee) is an emerging email specification that enables the use of brand-controlled logos within supporting email clients. BIMI leverages the work an organization has put into deploying DMARC protection, by bringing brand logos to the customer’s inbox. For the brand’s logo to be displayed, the email must pass DMARC authentication checks, ensuring that the organization’s domain has not been impersonated.

Source: BIMI FAQs For Marketers and ESPs

How do I set up BIMI for my brand?

BIMI is set up entirely outside of Sendlane. Google is a partner in the BIMI and has published an extensive guide to authenticating your domain with a BIMI record. We recommend following their guide to ensure you get the most up to date information.

Below is a general outline of the process for setting up BIMI to give you an idea of the steps you'll need to complete. Please follow Google's guide when you begin working on your own BIMI set up.

  1. Implement DMARC, DKIM, and SPF by authenticating a sending domain

  2. Trademark your brand's logo

  3. Apply for a Verified Mark Certificate

  4. Ensure the image you use for your BIMI logo meets BIMI's specifications

  5. Create a BIMI TXT record in your DNS

If you have questions about BIMI, please contact the BIMI group.