Personalization Tags

Personalization Tags can assist you in creating aspects of an email that is specific to the contact. Integrating their name in an email or by presenting various written content to different target groups will customize the email experience for each recipient.

For Personalization Tags to function, the relevant information to the Tag must be captured and stored within the contact's profile inside your Sendlane account.

Please Note: Personalization Tags will not function when sending a test email to your own email address. There will be no additional text to place within Personalization Tag if a subscriber does not have the relevant information stored within their profile.

Subject Line Personalization Tags

To use a Personalization Tag in the subject line of the email you will type the Tag yourself using one of the Personalization Tags listed in the section below. Once you input the Personalization Tag you would like to use within the Subject line, you will see that Personalization Tag appears in the subject line of the email.

Personalization Tags Within An Email

Personalization Tags can be used within the content of an email as well. To use a Personalization Tag in the content of an email, you will click on the email editor in the location where you want to place the Personalization Tag. You can then type in the Tag, or you can click on the icon seen below to be presented with common Personalization Tags that you can use.

Personalization Tags Commonly Used

There are Personalization Tags you can add to the body of an email by typing in the tag.

VAR_SITE_NAME =Site name
VAR_MAILING_ADDRESS = User mailing address
VAR_PHONE = user phone number
VAR_FIRST_NAME = subscriber first name
VAR_LAST_NAME = subscriber last name
VAR_FULL_NAME = subscriber full name
VAR_EMAIL = subscriber email
VAR_COUNTRY = subscriber country
VAR_STATE = subscriber state
VAR_CITY = subscriber city
VAR_SUBSCRIBE_DATE = subscriber opt in date
VAR_SIGNUP_IP = subscriber IP address

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