How to set up conversion rules
Overview
Conversion rules allow you to assign a monetary value to a page visit, such as a landing page you can only access after making a specific purchase.
Read on to learn how to set up conversion rules.
Set up conversion rules
⚠️ Do not create conversion rules unless you have a specific reason to do so
Conversion rules assign a dollar amount to identified Contacts for every click on the URL you enter for the rule.
This feature is commonly used for landing pages that are only accessible after purchasing a certain product.
Do not use conversion rules if you do not have a URL associated with a known dollar amount, or you may falsely inflate your attributed revenue.
To set up a conversion rule:
- Click Account
- Click Beacon
- Click Create Rule
- Enter a Name, Value, and URL
- Click Create