How to link to email addresses and phone numbers
Overview
You can create hyperlinks and buttons in any email to open contacts' email, SMS, or phone apps, pre-populated with an email address or phone number. Read on to learn how to create email, phone, and SMS links.
In this guide
- Link to a new draft email with a pre-populated To field
- Link to a phone app ready to dial a phone number
- Link to a new draft SMS message with a pre-populated To field
⚠️ Phone number links may not be supported for all contacts
Some devices, inbox provider apps, and specific combinations of devices and inbox provider apps will not render links designed to open an SMS or phone app.
If you experience an issue with SMS or phone links, try to recreate it using the same type of device and the same version of the same app. If the link does not work in the replicated environment, it is likely that the device and/or app combination does not support SMS or links.
Link to a new draft email with a pre-populated To field
To insert a link to an email address in a campaign or automation email:
- Create a button or highlight text to be hyperlinked
- In the URL field, enter the email address you want the contact's draft email To field to be pre-populated with (no
mailto:needed) - Press enter to save your link
Link to a new draft SMS message with a pre-populated To field
To insert a link to a new draft SMS message with a pre-populated To field, follow the instructions here but do not include the VAR_SMS_JOIN tag unless you are creating a link meant to be used by contacts to confirm their subscription to your SMS messages.
Link to a phone app ready to dial a phone number
To insert a link to a phone app ready to dial a phone number:
- Create a button or highlight text to be hyperlinked
- In the URL field, enter the phone number you want the contact's phone app to be pre-populated with
- Press enter to save your link