How to Retarget Miva Abandoned Checkout Customers
Sendlane's deep data integration with Miva allows you to use Automations to send targeted emails directly to those contacts who have abandoned their checkout.With this Automation, you can send emails to your prospective customers including the product they were interested in along with a link to quickly and seamlessly complete their purchase.
🚦 Before Getting Started
- Confirm that your Miva store has been updated to Miva 10
- Confirm that your Miva store's Send When Basket setting is set to 30 minutes
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Create a new Automation by clicking Automations > New Automation > Start From Scratch > Enter an Automation Name > OK!
Create a New Automation
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Your Automation will trigger once a customer satisfies the conditions you specify in the Miva abandoned cart trigger. Add the trigger by clicking Add Trigger > Miva > Abandoned Checkout.
Trigger Options
- Store Select your Shopify store
- Limit Per Contact Select an optional limit on the volume of abandoned checkout content Contacts receive
- Consider Abandoned After Select an amount of time to wait after a customer puts a product in their cart (selecting multiple means the Automation will check for abandoned checkouts at each interval selected)
Add a Miva Abandoned Cart Trigger
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Add an email communication node by clicking the + button > Send Message > Email > Create New Email, then check out our introduction to Automation email nodes for more information on creating your email!
Want to learn even more about what makes a great, engaging abandoned checkout Automation? Check out eCommerce Academy for expert guidance on strategy and content!
🚨 The following blocks must be included
- Miva Abandoned Cart to display the product abandoned in the Contact's checkout, only one abandoned checkout block is allowed per email.
- Button which will automatically fill in to link the Contact back to their checkout
Add an Email Node
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We recommend adding a wait node set to 24 hours after all email nodes to prevent your Contacts from receiving emails too frequently.
Add a wait node to your Automation by clicking the + button > Wait > Select a Duration and optional time of day or day of week > Done.
Add a Wait Node
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- Adding a Goal node helps prevent customers from receiving abandoned checkout emails after they've completed checkout.
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Add a Goal node to your Automation by clicking the + button > Goal > Set goal options:
- Select condition
- Miva
- Store name
- Checkout
- Complete
- Yes
- Additional goal options
- Trigger an event when goal is met - Toggle on to create a conversion event (optional)
- If goal is not met - Wait
- Max time to check for conditions - Select your desired amount of time to check if an abandoned checkout has been completed; we recommend 1 week
- Select condition
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Your Miva abandoned checkout Automation is now ready to go! Make sure to activate your Automation to start it.
Add a Goal Node
Troubleshooting
I do not see my Miva customers within Sendlane:
If you just completed the integration process, it will take time for all of your store data to sync with Sendlane.
If you visit the Miva integration page within your Sendlane account and see that the status still shows Initializing or Syncing, some information or actions may not be available yet.
I'm seeing an error message stating, "Module 'Sendlane' is in use by one or more scheduled tasks"
If you're encountering this error, you'll need to delete a Webhook Event and Abandoned Cart task:
If you have any issues connecting your Sendlane and Miva accounts, our support team is available 24/7. Plus, the Miva team is just a few clicks away!
- Visit the Miva Support Suite
- Visit the Miva Documentation Site
Sign up for a Miva Account | Miva Blog
Additional Resources
- Designing an Abandoned Cart Email to Increase Conversions
- The Definitive Guide to Abandoned Cart Emails for eCommerce
- Off-the-Wall Abandoned Cart Emails that Work
- The Marketing Automation Hustle podcast: Six Step Abandoned Cart Series Guaranteed to Improve Cart Recover
Troubleshooting
The abandoned cart block isn't available!
The abandoned cart block may not appear in your elements sidebar for two common reasons:
- Your eCommerce integration is not set up correctly. Review your eCommerce store's integration with Sendlane for possible connection issues.
- You already added an abandoned cart block to your email. Only one abandoned cart block is allowed per email.