How to Retarget CartHook Abandoned Cart Customers
Sendlane's deep data integrations with Shopify and CartHook allow you to send targeted emails directly to contacts who abandon their shopping cart!
With this automation, you can send emails to your prospective customers about the product they were interested in along with a link to quickly and seamlessly complete their purchase.
Before Getting Started
Prior to creating an abandoned cart automation, you'll need to have your CartHook integration completed.
Creating an Abandoned Cart Automation
- Begin by clicking Automations on the left of your dashboard and clicking New Automation on the top right
- Choose the eCommerce tab within the template options and select Recover abandoned carts
Once you choose this option it will create an automation using Shopify abandoned checkout as the trigger. The CartHook app uses the Shopify abandoned trigger even if a CartHook offer is the only product abandoned.
- Once the pre-designed automation loads, click to configure the Customer Abandoned Checkout trigger details:
- Select a Shop: Choose your Shopify store from the drop down menu
- Limit Per Subscriber: How often you'd like for this automation to be triggered for a potential customer
- Consider Abandoned After: How long after the customer has abandoned the shopping cart that you'd like the automation to start (i.e., 1 hour, 3 hours)
- Next, click on the Email action to edit/create the content that you'd like to send to your customer. Follow the prompts to complete all of the basic details, then continue along to the email design. Make sure to include a button block to link customers back to their cart!
- Inside of the Email Builder, you'll see that the message has already been pre-filled with Abandoned Cart content. Click to make changes and build the perfect abandoned cart email accordingly
The Product Name and Price sections will automatically populate information from the product your customer added to their shopping cart when the message is sent.
- Once you have completed the content for this email, click Save and Continue. Don't forget to hit Publish Email in the sidebar menu once you're finished!
- Continue building your automation by adding any other actions and communications you'd like to use. Depending on what your goals and objectives are, we recommend sending three emails over the next few days to encourage contacts to come back and complete a purchase.
- Last but not least, don't forget to set the automation to Active once you're done building out your funnel!
And that's it! Anytime someone abandons their checkout with a CartHook offer in the cart, they'll receive a follow up series showing the products they abandoned and an accessible button to bring them right back to their cart to finish their purchase!
- Designing an Abandoned Cart Email to Increase Conversions
- The Definitive Guide to Abandoned Cart Emails for eCommerce
- The Marketing Automation Hustle Podcast: 4 Reasons Your Email Marketing Isn't Generating ROI for Your eCommerce Store (and How to Fix It)
- How to Create a "Buy Now" Mindset Your Shoppers Can't Resist
Automations → New Automation → eCommerce → Recover Abandoned Carts → Configure settings → Customize email → Save and continue → Publish Email → Build automation with actions & communications → Active