How to Integrate Miva and Sendlane

Miva is an eCommerce platform you can use to build your online store with a shopping cart!

Integrating Sendlane and Miva allows you to automatically sync customers to Sendlane so you can stay in touch via targeted email campaigns and automation funnels! 

Please Note

If you've upgraded to Miva 10, we're working on an entirely new integration module for that version of the app! Click here to see the new step-by-step process to upgrade.

Before Getting Started

Prior to connecting Miva with Sendlane, you'll first need to download the Miva + Sendlane module.

Please Note

Be sure the file is saved as sendlane.mvc. Other filenames will cause installation failures, so don't skip this step!

There are also several pieces of information you'll need to know from your Miva account & settings, including your Store CodeStore URLAPI Key, Access Token & Signature.

We'll dive into more specifics below, but each of these components can be found in your Miva account under the Home → Quicklinks menu.

Miva Store Code: Store Settings → Store Details → Identification → Store Code field Miva Store URL: https:// + Domain Name + Root Directory (ex.

Domain Name: Domain Settings → Information → Domain Name (ex.

Root Directory: Site Configuration →  Root Directory for Modules (ex. /mm5/)

Please Note

The Miva + Sendlane module needs to be installed before being able to retrieve your API Key. Please ensure this module is installed using the steps below or you will not be able to retrieve your API key.

Under  Home → Quicklinks click Modules  Click the + (Plus sign) to add a module

Click Upload to install the Miva + Sendlane module file you downloaded earlier. 

Be sure to confirm that it's the correct version and provider before moving on. [Version: 2.0003 | Provider:]

API Key: System Extensions → Sendlane → General Settings → API Key field

  • You may have to click the three dots (...) on the right-hand side of your System Extensions to find "Sendlane"

Access Token & Signature: Users → Groups

  1. Click the + (plus sign) to add a Group
  2. Fill in a Name and Description (we used API Token so it's easy to remember) and then click Save
  3. Select your new Group from the list and click Privileges
  4. Set the privileges in every row to View and then click Close
  5. Under the API Tokens tab click the + (plus sign) to add an API Token
  6. Enter a Name for the token and set the Allowed IP Address field to
  7. Make sure Signature and Timestamp are both set to Required
  8. Click Save
  9. On the API Tokens page, select the token you just created and click Groups
  10. Toggle the Assigned bar On for the Group you created earlier
  11. Click Close

Connecting Miva and Sendlane

Once you've grabbed all of the basic info from your Miva account, it's time to get started integrating!

  • Go to your Sendlane account and click Integrations and then Miva
  • Enter your Miva Store Code, Store URL, API Key, Access Token and Signature
    Please Note

    If you need help finding this information, please see the Before Getting Started section at the top of this article.

  • Select the Sendlane list you'd like your new customers to be added to
  • Click Continue
  • You'll see the integration status as Syncing - please give the system just a bit of time to process here, then once the status updates to Installed you're all set!

Your integration is now complete!

Miva customer data from the last 90 days will now be available in Sendlane, and any new leads or customers will automatically be synced over as well, enabling you to develop targeted Campaigns and Automations for your Miva audience!

Next Steps

Now that your store is connected with Sendlane, you can create segments and automations, to target your Miva customers more effectively!

Troubleshooting & Additional Miva Resources

I do not see my Miva customers within Sendlane

If you just completed the integration process, it will take some time for all of that information to sync over. If you visit the Miva integration page within your Sendlane account and see that the status still shows Syncing, some information or actions may not be available yet. 

I'm seeing an error message stating, "Module 'Sendlane' is in use by one or more scheduled tasks."

If you're encountering this error, you'll need to delete a Webhook Event and Abandoned Cart task:

If you have any issues connecting your Sendlane and Miva accounts, our support team is available 24/7. Plus, the Miva team is just a few clicks away!

Sign up for a Miva Account | Miva Blog


In Miva: Home → Quicklinks → Modules →  + (Plus sign) → Upload (install the Miva + Sendlane module file)

In Sendlane: Integrations → Miva → Enter Miva Store Code, Store URL, API Key, Access Token and Signature → Select Sendlane list → Continue → Confirm Initializing → Complete

Still need help? Get in touch! Get in touch!