Lists Stats Overview

To view, a list’s stats start by navigating to the “Lists” tab and selecting the list.

You will be presented with a page showing the following:

  • Average Open Rate - This is the percentage of subscribers that have opened an email accorss all campaigns that have been sent to that list.
  • Average Click Rate - This is the percentage of subscribers that have clicked on a link in an email across all campaigns sent to that list.
  • Total Subscribers - This is the total amount of subscribers your list contains.
  • Total Unsubscribers - The total count of subscribers that have unsubscribed from the list, whether this is a manual unsubscribe or performed by an automation
  • Since the last campaign - This section shows the number of contacts that have subscribed or unsubscribed to this list since the last campaign that was sent out.
Did this answer your question? Thanks for your feedback! There was a problem submitting your feedback. Please try again!

Still need help? How can we help? How can we help?