Lists Stats Overview
To view, a list’s stats start by navigating to the “Lists” tab and selecting the list.
You will be presented with a page showing the following:
- Average Open Rate - This is the percentage of subscribers that have opened an email accorss all campaigns that have been sent to that list.
- Average Click Rate - This is the percentage of subscribers that have clicked on a link in an email across all campaigns sent to that list.
- Total Subscribers - This is the total amount of subscribers your list contains.
- Total Unsubscribers - The total count of subscribers that have unsubscribed from the list, whether this is a manual unsubscribe or performed by an automation
- Since the last campaign - This section shows the number of contacts that have subscribed or unsubscribed to this list since the last campaign that was sent out.