Click-Through Rate

The Click Through rate is generated in response to engagement with a specific email by contacts. This rate is calculated by the percentage of recipients that click a web link incorporated into the email message. To calculate the click-through rate, divide the volume of opens/clicks by the number of emails dispatched – multiply this number by 100 to express the outcome as a percentage.
 
For Example:
  • 500 contacts open your email and 250 of those clicked on a link giving you a 50% click-through rate.
    • 250/500 = 50%
Internet marketers often use their present click-through rates to past click-through percentages to evaluate if marketing efforts are strengthening.
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