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in Getting StartedWork Flow Tags: marketing automation

How to Create a Workflow

In this tutorial you will learn:

What is a Workflow?

Inside of the “Automations” tab, you will see two options, Autoresponders, and Workflows. Workflows differ from autoresponders in that the autoresponder allows you to send automated emails on a specific time/date based on when the user subscribed.
Workflows allow you to do much more than that. We will go through all that you can do with a Workflow in the next couple of sections.

How to Create a Workflow

1. First, navigate to the “Automations” tab inside of the left navigation bar of your dashboard.

2. Select the “Add Automation” button in the upper right-hand corner.
3. Name your Automation, select “Workflow”, then “Next.”
4. You will then be prompted to choose how the Workflow will start, select this from the drop-down menu. Your options will be the following:

  • Subscribes to list – The workflow will begin when a user subscribes to a specific list of your choosing, you can learn more about creating a list here
  • Submits a form – When a user subscribes to a list via a form the workflow will be triggered, you can learn more about forms here
  • Page visits – If you are using a webhook, a particular page visit will trigger the workflow
  • Tags – When a tag is added to a subscriber’s profile the workflow will trigger, you can learn more about tags here
  • Another Workflow – This option will allow you to trigger this workflow from an action in a different workflow

5. After choosing what will trigger the workflow to start, choose the settings that follow that trigger, and select “Ok.”

Setting up a Series of Emails

1. Start by creating a workflow, most users use the trigger “Subscribes to List” if they are creating a series of emails. We will use this trigger for this example. Click the “Add Action” plus button to get started. 

2. Next, you will add the action “Send Email” to the workflow. And create an email or select a pre-made email from the drop-down menu.

Please Note: It is important that this email is confirmed, and not in draft mode, otherwise it will not send out to subscribers.

3. Before adding another “Send Email” action, we suggest adding a “Wait” period to the workflow.

4. You will continue adding “Send Email” and “Wait” actions until you have added all the emails you wish to send.

Please Note: It is important to set up your workflow before user start subscribing to your list. Any preexisting user will not get pushed into the workflow, only new subscribers will.

Workflow Settings and Actions

  • Send email – Allows you to create and send an email to subscribers of the list
  • Subscribe – This action subscribes the user to another list
  • Unsubscribe –  This action unsubscribes the user from a list Please Note: If unsubscribing the user from the list the workflow triggered off of, make sure to add this as the last action in the workflow
  • Wait – This action holds the subscriber at a certain point in the workflow based on the time choosen
  • Notify Someone – Allows you to notify someone by email, if this action point is reached
  • Start a Workflow – If a subscriber reaches this action they will be pushed into another workflow
  • End this Workflow – Ends the current workflow
  • End other workflow – Ends another chosen workflow
  • If/Else – Allows you to add If/Else statements dependent on certain conditions
  • Webhook – Allows you to send or receive data to another service via API
  • Add Tag – This action allows you to add a tag to a subscriber
  • Remove Tag – Allows you to remove a tag from a subscriber
  • Goal – Allows you to set a goal for a subscribers, if the goal is reached the workflow stops for that subscriber