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in Campaigns & NewslettersThe Dashboard Tags: email terminologymarketing

How do I create a broadcast type of email?

From this tutorial you will learn:

An email newsletter or eNewsletter serves various functions for different employers. Essentially it is an email communication to a list of subscribers for the proposed information.

They are usually delivered in a HTML format, thereby delivering an aesthetic design to the email and creating an experience similar to a website within the recipient’s email service provider. Some email users choose to receive communications in “Plain Text” only, thereby stripping away any HTML formatting to the message.

Organizations will use this powerful marketing method to stay “top of mind” to their consumers and increase brand awareness. Companies may have an internal eNewsletter to keep employees abreast of the organization’s direction, well being, and initiatives.

Newsletter content varies dependent on the needs of the company or person using it, balanced against the demands of the email newsletter consumer.