What is an Autoresponder?
Autoresponder is a feature used to send automated email sequences, much like Workflows. This sequence is triggered off of a specific action – a subscriber opting in to a designated emailing list.
Within the Autoresponder, you have the ability to schedule a series of emails specified both by wait time (starting from time of subscription) and days of the week. This series will be triggered when a user subscribes to the designated list, regardless if this this via a landing page or an API call.
Benefits of an Autoresponder
Some of the major benefits of using an autoresponder includes the ability to automate your communication to your subscribers. It can also increase brand awareness and the promotion of great content or products when subscribers are most intrigued.