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in GlossaryTags

What Are Tags?

Tags are a tool that can be used to identify subscribers within your lists. You can add tags to subscribers manually, or add a tag to a specific link within an email. If your subscriber clicks the tagged link, a Tag will be added to their email.

For example, if you wanted to create a Tag and use it in an email you could call it something like “Those who want to buy my¬†products”. That way, if someone were to click on a link within the email that has the Tag associated with it, then the Tag would be applied their email address inside of your Sendlane account.

Much like a segment, you can then send emails specifically to users who have been tagged.

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