What Are Tags?
Tags are a way to identify which users have opened or clicked on specific links or emails. They are a great way to identify the subscribers who have displayed interest in particular emails or links that they click on.
For example, if you wanted to create a Tag and use it in an email you could call it something like “Those who want to buy my products”. That way if someone were to click on a link within the email that has the Tag associated with it, then the Tag would be applied their email address inside of your Sendlane account.
Once Tags are created and used you can then send emails to subscribers within your List who have the Tag, so for the example above, you could use this kind of Tag to make sure you’re sending emails to those subscribers who have already shown interest in your products.