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Why does my email say not approved?

Typically you will get a not approved/started status message when you are still going through a compliance check. Usually this happens when you bring over a list. The compliance team will manually approve you emails until they are certain no spamming is going on. Once you have had a few emails approved the compliance department will switch you over to auto-approval but will still check from time to time to make sure you pass intermediate compliance checks.

em-not-approved

Some of the most common reasons why emails do not get approved are things like:

  • Spammy content
  • Broken links
  • Bad content
  • Untrusted links or content

Resources:

10 Tips to Keep Your Marketing Emails Out of the Spam Folder

Why are My Emails Going to Spam? Frequently Asked Question and How You Can Prevent It

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