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in Email Marketing

Why does my email say not approved?

Typically you will get a not approved/started status message when you are still going through a compliance check. Usually this happens when you bring over a list. The compliance team will manually approve you emails until they are certain no spamming is going on. Once you have had a few emails approved the compliance department will switch you over to auto-approval but will still check from time to time to make sure you pass intermediate compliance checks.


Some of the most common reasons why emails do not get approved are things like:

  • Spammy content
  • Broken links
  • Bad content
  • Untrusted links or content