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in Email Marketing

What is the difference between regular HTML emails and plain text emails?

Emailing in Regular HTML format delivers an aesthetic design to the email and creating an experience similar to a website within the recipients email provider. Some email users choose to receive communications in “Plain Text” only, thereby stripping away any HTML formatting to the message.

Plain text will also disable Sendlane’s™ open tracking feature because there is no way to embed the tracking pixel in a non HTML email.