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in Email MarketingGlossary

What Is the Difference Between Regular HTML Emails and Plain Text Emails?

Emailing in regular HTML format delivers an aesthetic design to the email and creates an experience similar to a website within the recipient’s email provider. Some email users choose to receive communications in Plain Text, thereby stripping away any HTML formatting to the message.

Plain text will also disable Sendlane’s open tracking feature because there is no way to embed the tracking pixel in a non-HTML email.