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in Glossary Tags: email terminology

What Is a Plain Text Email?

Emailing in regular HTML formation delivers an aesthetic design to the email and create an experience similar to a website within the recipient’s email provider. Some email users choose to receive communications in Plain Text, thereby stripping away any HTML formatting to the message.

Plain Text will also disable Sendlane’s open tracking feature because there is no way to embed the tracking pixel in a non-HTML email.