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What Are Personalization Tags?


Personalization Tags can assist you in creating aspects of an email that are specific to the subscriber. Such as integrating their name in an e-mail or by presenting various written content to different target groups. By inserting these Tags into the content of your email it will customize the email experience for each recipient.

In this tutorial you will learn:

How Personalization Tags function
How to use Personalization Tags when creating an email
Common Personalization Tags that you can type in

In order for Personalization Tags to function, the relevant information to the Tag must be captured and stored within the subscribers’ profile inside your Sendlane account.

Personalization Tags will not work when sending a “Test Email” to your own email address, because the relevant information is not stored in the subscribers’ profile. If a subscriber does not have the relevant information stored within their profile, there will be no additional text to replace the Personalization Tag and it simply will not appear.

Personalization Tags can be used within the content of an email or the subject line of an email.

To use a Personalization Tag in the subject line in an email you can type in the Tag yourself or you can click on the pink “Personalize” button to see the options available for your subject line. After you click on the Personalization Tag you would like to use within the Subject line, you will see that Personalization Tag appear in the subject line of your email.

Personalization Tags can also be used within the content of an email. To use a Personalization Tag in the content of an email, click in the email editor on the location where you want to place the Personalization Tag.

You can then type in the Tag or you can click on the icon seen below to be presented with common Personalization Tags that you can use.

There are some personalization tags you can add to the body of an email by simply typing in the tag.
VAR_SITE_NAME =Site name
VAR_SITE_URL = Site URL
VAR_MAILING_ADDRESS = User mailing address
VAR_PHONE = user phone number
VAR_SITE_UNSUBSCRIBE = unsubscribe
VAR_FIRST_NAME = subscriber first name
VAR_LAST_NAME = subscriber last name
VAR_FULL_NAME = subscriber full name
VAR_EMAIL = subscriber email
VAR_COUNTRY = subscriber country
VAR_STATE = subscriber state
VAR_CITY = subscriber city
VAR_SUBSCRIBE_DATE = subscriber opt in date
VAR_SIGNUP_IP = subscriber IP address