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in Analytics & ReportingGlossary Tags: email terminology

What does Open Rate mean?

The Open Rate refers to the percentage of people that have opened your email divided by how many total emails were sent.

Example: 1000 emails sent and 250 subscribers opened the email, which gives you an open rate of 25%.

250/1000 = 25%

This data helps email marketers to figure out good subject lines that help engagement. Sendlane™ will automatically track your open rates and report them back to you.

Open Rate

 


Resources:

4 Reasons Nobody Has Opened Your Last Email

Part 2 of 3 – Stats That Impact Your Business: Opens

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