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in Lists and Contacts Tags: email terminologymarketingsendlane

Lists Stats

To view, a list’s stats start by navigating to the “Lists” tab and selecting the “Stat” button next to the list’s title.

You will be presented with this page:

Average Open Rate- This is the percentage of subscribers that have opened an email accorss all campaigns that have been sent to that list.

Average Click Rate- This is the percentage of subscribers that have clicked on a link in an email across all campaigns sent to that list.

Total Subscribers- This is the total amount of subscribers your list contains.

Total Unsubscribers- The total count of subscribers that have unsubscribed from the list, whether this is a manual unsubscribe or performed by an automation

Since the last campaign- This section shows the number of contacts that have subscribed or unsubscribed to this list since the last campaign that was sent out.