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in Email Marketing Tags: email hacksemail terminology

How do I cloak or mask a link in an email?

To mask or cloak a link in an email is to hide it by hyperlinking text as a link.

First you want to use your mouse to highlight the appropriate text you want to create a link from. In this example the texted to be hyperlinked is “Click Here To Download“.

Once you have the selected text highlighted a mini text editor will pop up. Click on the “Link” icon.


Next, a text field will appear where you can paste the link you want to mask in. Then click the green “Save” button.Be sure to paste the http:// or https:// included in your link, otherwise the link will not be clickable.


The text you highlighted will turn blue, indicating the hyperlink was inputted correctly.