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in Glossary Tags: marketing

What is Click Tracking?

Click tracking is a technique utilized to determine as well as document exactly what computer users are clicking with their mouse when surfing the Net or reading email.
The clicking behavior is then dispatched and cataloged by the client, Internet browser, or website server while the computer owner goes on to explore and click around the application or website. This method is rather useful for determining the performance and productivity of marketplace analysis and software development, among other things.

Sendlane™ will track clicks but if you want deeper data like where the clicks were located in the world or IP Address just name a few then using click tracking software is a good way to go.