How can we help you?

in Glossary Tags: email terminology

What is the Can-Spam Act?

The CAN-SPAM Act of 2003 established the very first US criteria for marketers of business email.

 

It designates the Federal Trade Commission (FTC) as the enforcement figure for this legislation.
CAN-SPAM contains multiple conditions for business email senders including requiring those to utilize proper subject lines, render a physical address of the sender, give recipients the power to opt-out of upcoming messages, and conspicuously tag adult content.

 
CAN-SPAM stands for Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003.
https://www.ftc.gov/tips-advice/business-center/guidance/can-spam-act-compliance-guide-business

0