How can we help you?

in Glossary Tags: email terminologymarketing

What Is Bulk Email?

Bulk email is a practically identical email that is sent to many recipients. Bulk email involves special bulk email software that takes every single email address from that bulk email list and emails one particular email to every email address.

On the other hand, whilst bulk emailing is an internet marketing approach which enables you to email a good number of subscribers from one email, it also allows one to do so in a very personalized fashion. Bulk email marketing is the management of mailing lists and targeted electronic communications with a varied mailing base. It allows you to segment your own email recipients based on their likes and dislikes and needs, which you then target by relevant and tailored information.